Smooth insurance quote journey for CoverMyPet
Overview
This project involved designing a step-by-step quote journey for a pet insurance service. The experience guides customers through a series of simple questions before reviewing their cover and completing payment.
The journey was designed mobile-first, with clear pricing breakdowns, easy edit options, and a familiar, trustworthy payment step. It also introduced a simple set of components that can be reused across other insurance products and brands.
The problem
Children’s long-term financial planning is often overlooked. Families lack simple, collaborative tools designed for future goals, and awareness of existing products such as Junior ISAs remains low.
The process
Started the project with a discovery call with the client to understand the goals for the new quote journey and the issues in the existing flow. The low-fidelity wireframes were created by another team member to define the structure and step-by-step experience. I then took the approved wireframes into high-fidelity design. Finally, I built an interactive prototype and prepared detailed design handoff documentation to support a smooth transition to development.
Outcome
A smooth, mobile-first quote journey designed to improve usability and conversion.
Clear, transparent pricing with structured breakdowns to build trust and reduce drop-off.
A consistent, scalable component system ready to be reused across other products
An interactive prototype for developer handover
