Designing a simple, accessible investment app for Mia, a UK Junior ISA provider
SERVICES
Mobile App
Logo Design
CATEGORY
FinTech
YEAR
2025
Overview
Mia is a family investment app that makes it easy for parents, family & friends to invest in children’s future through a Junior ISA. Turning meaningful contributions into long lasting gifts.
The problem
Children’s long-term financial planning is often overlooked. Families lack simple, collaborative tools designed for future goals, and awareness of existing products such as Junior ISAs remains low.
The process
When designing Mia, I started with a competitive research to understand where existing investment apps fall short for families. I mapped the full journey and focused on making it collaborative, not just for parents, but for family and friends too. A key goal was to make it easy for loved ones to contribute to a child’s future instead of buying more toys.
Outcome
A smooth, intuitive onboarding flow that guides parents confidently through setting up an account.
Showed clear, motivating projections.
Built a flexible design system to support future features and keep the product consistent as it grows.
Created gifting journeys that make it easy for family and friends to contribute instead of buying more toys.
