Preparation phase

The competitors

Since this is a mock project, heavily focused on the UI, understanding what other dental clinics do to inform and welcome their patients was my primary form of research.

So after conducting a competitor analysis, I had a list of features I wanted to include on this website:

• User-Friendly Interface: The website should be intuitive, easy to navigate, and accessible across various devices (desktop, mobile, tablets).

• Informational Content: Provide comprehensive details about the services/procedures, pricing, team profiles, about the clinic, dental phobia, FAQs

• Patient Reviews: Highlight positive patient experiences to build trust and credibility, including a gallery of successful treatments

From there I structured the potential content into wireframes

Design phase

Homepage

• Welcome message and basic information about the clinic in case of emergency

• Prominent CTA

• Services Overview

• Clinic overview

• Meet the team

• Understanding patients with a dental phobia

For the social proof section:

• Gallery of successful treatments

• Patient testimonials

Each page has a section with the clinic's location, contact details, and CTA to book an appointment along with useful links to other popular pages.

Style guide

Secondary pages

• Service Pages detailing different dental treatments offered

• About Us highlighting any benefits of ArcDent and FAQ's

• Team - showcase of all clinicians within the clinic and corresponding pages

• Pricing page for general information about fees/monthly plans and finance options

• Gallery - Before and after photos of happy patients

• Contact/Book appointment form

Mobile/Tablet breakpoints